The Gullane Group are delighted to have played their part in brokering this exciting partnership working with the rights holders and brand owners to create mutual value.
Rugby League World Cup 2021 (RLWC2021) has signed major sponsorship deals with Britvic Soft Drinks for this year’s trailblazing tournament.
Pepsi MAX will become the Official Soft Drink of RLWC2021, a 61-match tournament that kicks off at St James’ Park, Newcastle, on 23 October 2021 when hosts England take on Samoa in the opening Men’s game.
Gatorade will further add to the world-renowned brands supporting what will be the biggest and best Rugby League World Cup in history – staged at 21 iconic sporting venues across England – as the Official Sports Drink.
The brands will receive sales and marketing rights for the tournament, including tickets, experiential and social activation, as well as providing hydration for all players, officials, volunteers and staff at RLWC2021.
The tournament will create history via the Men’s, Women’s and Wheelchair competitions being held simultaneously for the first time at a major sporting event, with some of sport’s most historic venues including St James’ Park, Emirates Stadium, Elland Road, The Copper Box and Old Trafford hosting matches.
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